What is Hispanic retail media and who buys it
Hispanic retail media is in-store advertising inventory across stores that serve Hispanic shoppers, aggregated and sold as one national buy.
Thought leadership
Insights
Hispanic Retail Media (HRM) Insights brings together practical notes for buyers of Hispanic retail media and nearshore production. Media articles explain aggregation, in-store formats and shelf measurement. Production articles cover labels, displays, origin documentation, certifications and the commercial logic of manufacturing in Mexico for delivery in Texas.
How in-store retail media is measured, and where the proof breaks
In-store retail media is usually measured with play-logs and zone estimates. Learn what those prove, what they do not, and what identified exposure changes.
In-store retail media formats explained for national brands
Entrance screens, checkout screens, aisle displays, endcaps and in-store audio each solve a different job. Learn how to choose between them.
How brands buy the independent Hispanic grocery channel
Buying independent Hispanic grocery media means one contract, one creative spec and one reporting standard instead of store-by-store negotiation.
Why the independent Hispanic channel needs aggregation
Independent Hispanic stores hold real audience value but cannot sell it alone. Aggregation turns scattered inventory into a buyable media product.
How to import printed labels from Mexico tariff free under USMCA
Importing labels from Mexico tariff free requires USMCA origin and certification. Learn what buyers must document before entry.
Wet-glue vs pressure-sensitive labels: which one your product needs
Wet-glue vs pressure-sensitive labels for canned food and beverage. Compare application, volume economics and the right product fit.
How knocked-down POP displays cut your freight cost
Knocked-down POP displays ship flat to reduce freight. See how corrugated displays move from Mexico into US retail programs.
Why brands are nearshoring print to Mexico in 2026
Nearshore printing in Mexico gives US brands a tariff hedge, a Texas delivery corridor and USMCA origin when goods qualify.
What print certifications food and pharma buyers require
GMP printing for food and pharma requires auditable quality, ethical sourcing, chain of custody and material-safety controls.
Youth football, flag and soccer: what the data says | HRM
The short answer is no. Concussion fears are real, but between 2019 and 2024 the only team sport that grew among kids was flag football. Soccer's growth in the United States comes from somewhere else.
World Cup 2026 records and local soccer sponsorship | HRM
The final reached 62.8 million viewers and 6.8 million people attended the tournament. Those numbers prove the audience exists. They do not, by themselves, fill a local club's sponsor list.
The Latino sports fan economy in numbers | HRM
About $31 billion in 2024, or 19% of the US sports economy, heading to about $80 billion and 25% by 2035, according to McKinsey. Latino fans also spend more per person and respond better to sponsors.
Liga MX and El Tri: the real US audience | HRM
Big, and often overstated. Liga MX averages roughly half a million viewers per match on TelevisaUnivision networks, its biggest games reach a million or more, and Mexico drew 23 million on Telemundo and Peacock in the 2026 World Cup. Some other popular figures do not hold up.
The map of semipro soccer in the United States | HRM
More than a thousand teams across national and regional leagues, almost all independently owned and almost all selling sponsorship by hand. Here is what can be counted in 2026 and what cannot.
How to get sponsors for a semipro soccer club | HRM
By selling an audience instead of asking for support. A sponsor pays to reach the people who come to your matches and follow your club, so the work is counting that audience, listing what you can deliver, pricing it and proving it ran.
How to price soccer club sponsorship inventory | HRM
There is no standard rate card. A price you can defend comes from three checks: what comparable local advertising costs, what your audience is worth per thousand impressions, and what it costs you to deliver the asset.
Soccer club sponsorship deck: what to include | HRM
Eight things: who you are, how many people you reach, who they are, what you sell, what it costs, which categories are open, proof that past placements ran, and how to buy. Most decks fail on the second and the fifth.
How to sponsor a semipro soccer club: a guide for brands
What you are buying, what it costs, what to ask before you sign, and why this tier reaches Hispanic consumers.
What semipro soccer sponsorship costs in the United States
Published rate cards from USL League Two, UPSL and youth clubs, asset by asset, and what actually moves the price.
Who sponsors local Hispanic soccer: five buyer categories
The five categories that already buy local soccer, what each one gets for the money, and the one question each should ask a club.
From El Tío Sabe
Liga MX vs MLS: What's the Difference?
MLS is on your doorstep, Liga MX is in your blood. El Tío breaks down what actually separates them.
How to Watch Liga MX in the US
Rights are split club by club, and now there is English commentary too. El Tío sorts out where to watch and the cheapest way in.
How Liga MX Works, Explained
Two seasons a year, a playoff to win the league, and nobody getting relegated. El Tío explains it so you never look lost again.
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