01
Sponsorship
A sales house for local Hispanic soccer. We sell each club's open sponsorship inventory to brands.
Sponsorship
HRM is the Hispanic retail media company.
We connect brands with Hispanic audiences in the United States through three business units: club sponsorship, in-store retail media and print.
BUSINESS UNITS
02
Retail Media
We are building the in-store media network of the independent Hispanic grocery channel. Print first, then audio and screens, sold to national brands as a single buy.
03
We publish and we print. El Tío Sabe, a free soccer sheet for Hispanic shoppers, and nearshore production of labels and displays, made in Mexico and delivered in Texas.
Clubs working with HRM
Fort Worth, Texas · USL League Two and WPSL · 2027 season
The audience, in numbers.
$4T
US Latino GDP, 2023
16%
of US CPG growth comes from Hispanic households, which are 14% of US households
Sources: US Latino GDP: Latino Donor Collaborative, 2025 LDC U.S. Latino GDP Report (2023 data). Latino share of the US sports economy: McKinsey, in collaboration with Telemundo (2024 data). CPG growth: Circana, Meet the US Hispanic CPG Consumer (2024).
Reach Hispanic fans through local soccer.
Pick a time. Bring the category you sell and the markets you care about.
Axel Olivella
Business Development Director, HRM
What people ask about HRM
- What is HRM?
- Hispanic Retail Media (HRM) connects brands with Hispanic audiences through three business units: club sponsorship, in-store retail media and print.
- What is Hispanic retail media?
- Hispanic retail media is advertising inventory inside stores that serve Hispanic shoppers, aggregated across many independent operators and sold centrally. Instead of negotiating store by store, a national brand buys one audience with one contract, one creative spec and one measurement standard.
- What does HRM sell?
- Three business units built on one audience. Sponsorship is a sales house for local Hispanic soccer clubs. Retail Media is the in-store media network of the independent Hispanic grocery channel, starting with print. Print publishes El Tío Sabe and produces labels and displays in Mexico for delivery in Texas.
- Where does HRM operate?
- HRM works across the United States and Mexico. Sponsorship is open to clubs and brands across the United States. In-store retail media starts in Texas and grows market by market. Print is manufactured in Mexico for buyers in the United States.
Published . Last updated .