Sponsorship
Sponsorship inventory from local Hispanic clubs, sold as one buy.
Clubs working with HRM
Fort Worth, Texas · USL League Two and WPSL · 2027 season
Hispanic Retail Media (HRM) is a sales house for local Hispanic soccer. Clubs give HRM a non-exclusive mandate to represent their open sponsorship inventory. HRM finds the sponsor, closes the deal and collects payment. The club sets a floor for each asset and approves every sponsor before anything is confirmed. Existing sponsors and their renewals stay with the club.
Opportunities
Jersey
Visible inventory worn through the season.
In-venue signage
Presence around the local match environment.
Matchday naming
Own one event and its fan communication.
Activation
Bring the brand into the supporter experience.
Social
Club-owned communication around the match.
Reach Hispanic fans through local soccer.
Pick a time. Bring the category you sell and the markets you care about.
Axel Olivella
Business Development Director, HRM
How it works
Step 1
Tell us who you want to reach.
Book a call and HRM brings the clubs and assets that fit your category and markets.
Step 2
The club approves.
Every sponsor is approved by the club within five business days. Categories already taken stay closed.
Step 3
Pay once, before activation.
The sponsor pays in full before the sponsorship goes live.
Step 4
The club activates, HRM stays your contact.
The club runs the placement on its schedule and HRM stays as your commercial contact through the season and the renewal.
Run a club?
List what is open, keep every price above your floor, pay nothing up front. HRM does the selling.
List your clubBuying for many clubs or several states?
Tell us the footprint you want and we will build the package.
Insights
Notes on how brands buy local Hispanic sports sponsorship and how clubs package the rights they already own.
Read the Sponsorship insightsCommon questions
- How does local sports sponsorship work on HRM?
- A club gives HRM a non-exclusive mandate and lists the open rights it owns: jersey placements, pitch banners, matchday naming, activation and social posts. A brand picks a club and selects the assets it wants. The club approves the sponsor before the order is confirmed. If the club declines, you are refunded in full. HRM finds the sponsor, closes the deal and stays as the sponsor's commercial contact. Production of branded material is available if the club wants it, but it is not included automatically.
- What does it cost to sponsor a semipro club?
- Each club sets a floor for each asset. HRM sells at or above that floor. There is no single rate card, because a jersey front at a club with 2,000 fans per match is not the same asset as one at a club with 300.
- Do I get proof my sponsorship was delivered?
- The club runs every placement and HRM stays as your commercial contact for the season. If something does not run as agreed, tell HRM and HRM takes it up with the club.
- What is category exclusivity?
- Category exclusivity means one advertiser per business category per club per season. If a roofing company buys a club for the season, no other roofing company can buy that club that season. Categories already taken are marked on the club page before you select anything.
Published . Last updated .
Related glossary terms: Category exclusivity, Sales house, Sponsorship inventory.