Hispanic retail media glossary.

Hispanic retail media

advertising inventory inside stores that serve Hispanic shoppers, aggregated across many operators and sold as one buy.

Retail media network (RMN)

a retailer's advertising business that uses its own shopper data to plan, sell and measure ads across its properties.

In-store retail media

retail media that lives inside the physical store, on screens, audio, shelf or print, and is measured against shopper data rather than estimates.

Shelf media

printed or physical advertising placed at the point of decision, next to the product.

Example: El Tío Sabe.

Digital out-of-home (DOOH)

screens in physical locations that sell advertising by time and audience, in-store totems included.

In-store audio

the store's sound system sold as an advertising channel, priced per impression.

CPM

Cost per thousand impressions, the unit most in-store inventory is quoted in.

Closed-loop attribution

linking an ad exposure to a purchase by the same shopper, so the advertiser knows what the ad sold.

Play-log

a record of when an ad played, used to bill in-store media when no shopper-level data exists.

Zone estimate

A modeled impression count derived from store traffic or sensor data passing a defined area.

Attributed reach

Exposure tied to an identified, opted-in shopper rather than to a modeled audience.

Category exclusivity

only one advertiser per business category in a given property or edition, so a sponsor never shares space with a direct competitor.

Sales house

a company that sells the commercial inventory of properties it does not own, usually under an exclusive mandate.

Sponsorship inventory

the sellable assets of a sports property: jersey, signage, matchday naming, activation and social.

Commission rate

the share HRM keeps from each transaction for connecting the two sides.

Proof of performance

Documented evidence that a purchased placement actually ran, such as a dated match photograph or an installation image.

Nearshoring

moving production to a nearby country rather than a distant one, to shorten logistics and reduce tariff and lead-time risk.

Nearshore production

Manufacturing commercial print close to the market that consumes it, in this case producing in Mexico for delivery in Texas.

USMCA origin

qualification of goods as originating in the US, Mexico or Canada under the trade agreement, which determines their tariff treatment at entry.

Wet-glue label

a paper label applied with adhesive at the packaging line, standard for high-speed canned and bottled goods.

Cut-and-stack label

labels delivered as flat stacked sheets rather than on a roll, applied wet-glue on the line.

Knocked-down display

a point-of-purchase display shipped flat and assembled in store, to cut freight.

Point-of-purchase (POP) display

a physical structure in the store that holds or promotes product where the shopper decides.

GMP (print)

good manufacturing practices applied to printing for food and pharma, covering material safety, non-contamination and traceability.

FSC chain of custody

certification that paper stock is tracked from responsibly managed sources through every step of production.

Pick'em (quiniela)

a free-to-play prediction game where fans forecast match results. HRM uses it to identify the shopper behind the rack.

Trade newsletter

a paid publication for the executives of one industry, valued by who reads it rather than how many.