Retail Media
In-store media where Hispanic families shop every week.
Hispanic Retail Media (HRM) is building the in-store retail media network for the independent Hispanic grocery and convenience channel in the US.
Opportunities
Checkout screens
The final addressable moment before the basket closes.
Endcaps
Promotional weight beside the category decision.
Entrance
A first impression at the start of the trip.
Aisle
Category adjacency where the shopper compares.
In-store audio
Store-wide frequency across the full visit.
Print at shelf
Physical attention beside the product.
Measurement, not inventory.
A CPM inside a store is quoted today against a play-log or a zone estimate. That proves a screen played a file. It does not prove a shopper stood in front of it, and it certainly does not prove she bought. The whole category is priced as if that gap were acceptable.
HRM identifies the shopper. Opt in happens through QR codes and WhatsApp, inside the store where the relationship already exists. From that point the exposure belongs to a real, known audience, so a brand buys attributed reach rather than blind inventory.
How much does in-store retail media cost?
El Tío Sabe placements are sold by tier with category exclusivity. Buy an El Tío Sabe placement
Screens, displays and in-store audio will be priced per network once stores are live.
Read the Retail Media insights
Five notes on how the category is defined, measured, formatted and bought.
What is Hispanic retail media and who buys it
Hispanic retail media is in-store advertising inventory across stores that serve Hispanic shoppers, aggregated and sold as one national buy.
How in-store retail media is measured, and where the proof breaks
In-store retail media is usually measured with play-logs and zone estimates. Learn what those prove, what they do not, and what identified exposure changes.
In-store retail media formats explained for national brands
Entrance screens, checkout screens, aisle displays, endcaps and in-store audio each solve a different job. Learn how to choose between them.
How brands buy the independent Hispanic grocery channel
Buying independent Hispanic grocery media means one contract, one creative spec and one reporting standard instead of store-by-store negotiation.
Why the independent Hispanic channel needs aggregation
Independent Hispanic stores hold real audience value but cannot sell it alone. Aggregation turns scattered inventory into a buyable media product.
Unsure about a term? Read the Hispanic retail media glossary.
Reach Hispanic shoppers in store.
Tell us the category you sell and we will come back to you as inventory opens in your markets.
Related glossary terms: Hispanic retail media, Retail media network (RMN), In-store retail media, Shelf media, Digital out-of-home (DOOH), In-store audio, CPM.
Common questions
- How much does in-store retail media cost?
- El Tío Sabe placements are sold by tier with category exclusivity. Screens, displays and in-store audio will be priced per network once stores are live.
- What is Hispanic retail media?
- Hispanic retail media is advertising inventory placed inside stores that serve Hispanic shoppers, aggregated across independent operators and sold centrally. It gives national brands one contract, one creative spec and one measurement standard for a channel that is otherwise negotiated one store at a time.
- How is in-store advertising measured?
- Most in-store inventory is still priced against a play-log or a zone estimate, which is proof that a screen played, not that a shopper saw it. HRM identifies the shopper through QR and WhatsApp opt in, so exposure is attributed to a real audience rather than modeled.
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Reach Hispanic fans through local soccer.
Pick a time. Bring the category you sell and the markets you care about.
Axel Olivella
Business Development Director, HRM