One buy for the Hispanic shelf.
Three business units: Sponsorship, Retail Media and Print, bought as a single relationship across a channel that until now had to be negotiated one store at a time.
A national brand can buy the Hispanic shelf from Hispanic Retail Media (HRM) as one relationship through three business units: Sponsorship, Retail Media and Print. The US Latino economy reached $4 trillion in GDP in 2023 and Latino shoppers drive 16% of total CPG growth (Circana, 2024), and this is how you reach them.
The economic and CPG growth figures come from the Latino Donor Collaborative's 2025 report and Circana, 2024.
The offer
What does a brand actually get?
You get the audience, not a list of vendors. HRM holds the relationships with the store operators, the clubs and the plant, so a brand signs once and the whole shelf moves: the screen above the aisle, the display at the endcap, the label on the product and the report that says who saw it.
That matters because the alternative is four procurement processes for one audience. A media agency that does not manufacture, a printer that does not measure, and a sponsorship broker who never walks the store.
Three business units
Buy one, or buy the shelf.
Sponsorship
Jersey, in-venue signage and activation across local Hispanic clubs no large agency represents.
Retail Media
Screens, displays and audio inside the independent Hispanic channel, sold as one measurable national buy.
Publishing plus labels, POP displays and publications made in Mexico and delivered in Texas, tariff free under USMCA.
Read more: How to sponsor a semipro soccer club
Where do you want to start?
Start with our flagship format
Local advertisers can buy a category-exclusive placement today.
Advertise on El Tío SabeNational brands
National brands: one relationship across three business units: Sponsorship, Retail Media and Print.
Go to the brand formBrand inquiries
Prefer to write first?
Tell us the category you sell and the markets you care about.
Common questions
- What can a brand buy from HRM?
- Three business units under one contract: Sponsorship, Retail Media and Print. Sponsorship covers local Hispanic clubs, Retail Media reaches shoppers inside independent Hispanic grocery and convenience stores, and Print covers publishing plus nearshore production of labels and displays delivered in Texas.
- Why buy the Hispanic channel as one buy?
- Because the channel is fragmented across hundreds of independent operators. Negotiated store by store it is unbuyable at national scale. Aggregated, it becomes one contract, one creative spec, one measurement standard and one invoice for an audience worth $4.1 trillion in purchasing power.
- Who is HRM built for?
- National CPG brands and their trade marketing teams are the core buyer, since Latino shoppers now drive 16% of total CPG growth in the United States (Circana, 2024). Financial services, telecom and healthcare advertisers buy the same audience at a regional level.
Published . Last updated .
Reach Hispanic fans through local soccer.
Pick a time. Bring the category you sell and the markets you care about.
Axel Olivella
Business Development Director, HRM