Sponsorship
Sponsorship insights
Sponsorship insights from Hispanic Retail Media (HRM) cover how brands buy local Hispanic sports sponsorship and how clubs package the rights they already own: jersey placements, pitch banners, matchday naming, activation and social posts. Each note is written for the people on both sides of the deal, the brand deciding where a local budget goes and the club deciding what to list and at what price. Topics include how club inventory is described, how category exclusivity works across a season, what a representation mandate covers, and how activation is documented with matchday photos. A club is paid its share as soon as it approves a paid order, with HRM's commission already deducted. Prices are always set by each club and shown on its own page, so the notes explain the mechanics rather than quoting a rate card. Read the club pages for live inventory, and use these notes to decide what to buy or what to list.
Youth football, flag and soccer: what the data says
The short answer is no. Concussion fears are real, but between 2019 and 2024 the only team sport that grew among kids was flag football. Soccer's growth in the United States comes from somewhere else.
World Cup 2026 records and local soccer sponsorship
The final reached 62.8 million viewers and 6.8 million people attended the tournament. Those numbers prove the audience exists. They do not, by themselves, fill a local club's sponsor list.
The Latino sports fan economy in numbers
About $31 billion in 2024, or 19% of the US sports economy, heading to about $80 billion and 25% by 2035, according to McKinsey. Latino fans also spend more per person and respond better to sponsors.
Liga MX and El Tri: the real US audience
Big, and often overstated. Liga MX averages roughly half a million viewers per match on TelevisaUnivision networks, its biggest games reach a million or more, and Mexico drew 23 million on Telemundo and Peacock in the 2026 World Cup. Some other popular figures do not hold up.
The map of semipro soccer in the United States
More than a thousand teams across national and regional leagues, almost all independently owned and almost all selling sponsorship by hand. Here is what can be counted in 2026 and what cannot.
How to get sponsors for a semipro soccer club
By selling an audience instead of asking for support. A sponsor pays to reach the people who come to your matches and follow your club, so the work is counting that audience, listing what you can deliver, pricing it and proving it ran.
How to price soccer club sponsorship inventory
There is no standard rate card. A price you can defend comes from three checks: what comparable local advertising costs, what your audience is worth per thousand impressions, and what it costs you to deliver the asset.
Soccer club sponsorship deck: what to include
Eight things: who you are, how many people you reach, who they are, what you sell, what it costs, which categories are open, proof that past placements ran, and how to buy. Most decks fail on the second and the fifth.
How to sponsor a semipro soccer club: a guide for brands
What you are buying, what it costs, what to ask before you sign, and why this tier reaches Hispanic consumers.
What semipro soccer sponsorship costs in the United States
Published rate cards from USL League Two, UPSL and youth clubs, asset by asset, and what actually moves the price.
Who sponsors local Hispanic soccer: five buyer categories
The five categories that already buy local soccer, what each one gets for the money, and the one question each should ask a club.
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