Monetize what you already have.
Floor space, jersey fronts, in-venue signage and shelf presence are already yours. What is missing is a single commercial arm that can sell them at national scale.
Hispanic Retail Media (HRM) represents inventory you already own. A store has floor space and shopper attention, a club has jersey and in-venue signage, a Mexican brand has product that belongs on the US shelf. HRM aggregates all of it into one national offer and sells it to brands that will not negotiate one location at a time.
Put a rack in your store.
Reply in Spanish or English within two business days.
Axel Olivella
Business Development Director, HRM
Who partners with HRM
Three kinds of partner, one aggregated offer.
Retailers
Independent Hispanic grocery and convenience operators who contribute their floor and their shopper attention. You keep running the store. HRM sells the attention.
Clubs
Minor and lower-division clubs, leagues and venues in the US Hispanic market with jersey, signage and activation inventory that no large agency represents.
Mexican brands
Producers who want their product on the US shelf, with the physical materials manufactured on their side of the border and delivered on the other.
The model
How representation works.
You contribute inventory. HRM standardizes it, measures it, packages it with everyone else's and sells it centrally to national advertisers. A brand signs one contract for a footprint instead of a hundred contracts for a hundred locations, which is the only reason that budget ever arrives.
Revenue is shared against what your inventory actually delivers, and reporting is the same standard the brand receives. No partner is asked to hire a sales team, build a media kit or learn a rate card.
Request a free rack for your store.
The rack is free. HRM places it, fills it and comes back every month. Your store gets a free placement on every edition.
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Put your inventory on the list.
Tell us what you operate and where, and we will come back to you as we open your market.
Common questions
- What does HRM do for a store owner?
- HRM turns your floor into media inventory. Screens, displays and audio are installed and sold nationally, the store keeps operating as it always has, and revenue arrives from brand budgets that never reached independent operators before.
- How does a sales house work for a sports club?
- A sales house is a commercial arm that represents your inventory to advertisers. HRM packages jersey, in-venue signage and activation across many local Hispanic properties, so a national brand buys a footprint rather than a single team, and the club sells without building a sales team. Each club keeps its floor and approves every sponsor.
- What about Mexican brands that want US retail?
- The same relationships that carry media into the store can carry product into it. HRM works with Mexican brands on shelf presence in the independent Hispanic channel and on the labels and displays that product needs, manufactured in Mexico and delivered in Texas.
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