What does an El Tío Sabe placement include?

Each tier includes the exact published placement described below. Bronze starts with a presented by position and category exclusivity. Silver adds the season prize and counter card. Gold adds featured position, reporting and a full custom look.

How does category exclusivity work?

One advertiser can hold each business category for the season. Availability is checked again when checkout begins and reserved only after payment is confirmed.

What proves the placement ran?

HRM uploads the published edition or a photo of the monthly sheet. The proof is reviewed and attached to the order.

Buy an El Tío Sabe placement.

El Tío Sabe placements put one business category inside Hispanic Retail Media (HRM)'s flagship in-store format and its free-to-play Liga MX pick'em. Choose the published tier that fits your business, confirm that your category is available for the season, and complete one online payment through HRM.

Season Apertura 2026. Prices are monthly.

Choose your tier

Bronze. Presented byYour logo, your color and a presented by line on a public league El Tío promotes, plus category exclusivity.$149per month
Silver. The jornada prizeEverything in Bronze plus a non cash season prize you fund and a counter card with your QR for your register.$299per month
Gold. The house leagueEverything in Silver plus featured position, a monthly audience report with plays and QR scans, and a full custom look.$599per month

Your selection

Choose one tier.

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Business category

Your card is charged when you place the order. The club approves every sponsor. If the club declines, you are refunded in full.

For club sponsorships, HRM finds the sponsor and closes the deal. Production is available if the club wants it, but it is not included automatically. The club is paid its share after approving a paid order, with HRM's commission already deducted. El Tío Sabe placements require an approved edition proof.

Common questions

What does an El Tío Sabe placement include?: Each tier includes the exact published placement described below. Bronze starts with a presented by position and category exclusivity. Silver adds the season prize and counter card. Gold adds featured position, reporting and a full custom look.
How does category exclusivity work?: One advertiser can hold each business category for the season. Availability is checked again when checkout begins and reserved only after payment is confirmed.
What proves the placement ran?: HRM uploads the published edition or a photo of the monthly sheet. The proof is reviewed and attached to the order.

Published 2026-09-14. Last updated 2026-10-02.

Buy an El Tío Sabe placement.

Choose your tier

Category exclusivity this season

Your selection

Common questions